Author Archives: Paula Brown

Evolving your brand: Use safe shifting!

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March, 2015
EVOLVING YOUR BRAND: USE SAFE SHIFTING!
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#1 in a series on brand “safety”

Is your brand story using all its powerful “gears” to assist your change and growth? You can look at your brand as if it was a ten speed bike equipped with brakes, gears, wheels, handle bar steering, drivers seat (…or saddle)…all the basics in one package to get you from point “A” to point “B”. Lets take a look at just the gears for one moment. Brands all evolve, they need to shift using some new gears in order to change along with where your business needs to “go” in order to grow. Your brand story (your “style” and culture) already has many powerful “gears” built into your business framework, all available to help you make a shift forward. Continue reading →

Imagination: Exit the ordinary and express your “extra”-ordinary.

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March, 2015
IMAGINATION: EXIT THE ORDINARY AND EXPRESS YOUR
“EXTRA”-ORDINARY.
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Muhammad Ali used outspoken creativity to market his brand…one of the greatest heavy weight champs of the world, by broadcasting his gracefully swift and powerful moves with quotes like “float like a butterfly, sting like a bee”. How does a boxer resemble a “butterfly”? His words painted a clear creative visual of exactly how he fought and won…a great example of vivid imaginative story telling. Continue reading →

Your mountain of gold is your story!

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February, 2015
YOUR MOUNTAIN OF GOLD IS YOUR STORY!
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“There’s Gold in those hills!” was rally cry to “Go West” to find one’s fortune in the 1849 California Gold Rush. You could pick up the gold nuggets on the ground, then later in the streams, and finally from mining deep into the mountain hillsides. Where are those mountains filled with gold now? You actually own your own private golden mountain. In the business world your values are your gold: your foundation. Your unique values, your “yes” to why, how, and what you do…this is your story, your “mountain” filled with gold. Continue reading →

Reasons to say yes to “we”!

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February, 2015
REASONS TO SAY YES TO “WE”!
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We have made the shift from telling the story of  “me” to “we”. This cultural shift has been brought about with instant communications, global connections, the new Millennial generation now speaking out, to name just a few igniters. Culture, personal and business, now asks: “How can we make our world a better place?

Continue reading →

Why it’s valuable to embrace your “whatchamacallit” (brand, that is)!

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February, 2015
WHY IT’S VALUABLE TO EMBRACE YOUR “WHATCHAMACALLIT”
(BRAND THAT IS)!
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Has your brand been “added onto” by other’s influence, needs, values? Have you relied on committees with their mega opinions, deciding what your brand thumbprint looks like? That’s what we call in visual-land a “whatchamacallit”. Stories that have more than one “I”. It’s now very valuable to embrace, to get up close and personal with this “brand being” so you can shape shift it back into the strong essence it once was.
 Continue reading →

Experiencing Monster Marketing Messages?

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January, 2015
EXPERIENCING MONSTER MARKETING MESSAGES?
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Spinning your wheels, not growing revenue or clients, feeling stuck…all signs of your brand and messaging now being an untamed creepy monster. Communications become mega monsters by putting out many different and unfocused brand and marketing messages all at the same time.
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Your story NOT being told due to TLDR (Too Long Didn’t Read)?

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January, 2015
YOUR STORY NOT BEING TOLD DUE TO TLDR(Too Long Didn’t Read)?
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Short, focused, quick messaging is most effective now. The days of long copy messages are gone. “TLDR” is dictating our communications. Too much information streaming in, too little time; your clients are overwhelmed with data. Continue reading →

Say “YES” to what makes you unique!

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December, 2014
SAY “YES” TO WHAT MAKES YOU UNIQUE!
U are UniqueSketch500LR
How do you show and give value, define your value, your “more”? Most marketing talk about value is summed up by the equation of “Benefits – Cost = Customer Value”. Actually, now it is a LOT more personal than that…if you choose to live or tell your business story in a “conscious” manner! Continue reading →