February, 2015
YOUR MOUNTAIN OF GOLD IS YOUR STORY!

“There’s Gold in those hills!” was rally cry to “Go West” to find one’s fortune in the 1849 California Gold Rush. You could pick up the gold nuggets on the ground, then later in the streams, and finally from mining deep into the mountain hillsides. Where are those mountains filled with gold now? You actually own your own private golden mountain. In the business world your values are your gold: your foundation. Your unique values, your “yes” to why, how, and what you do…this is your story, your “mountain” filled with gold.

There is gold in your story! How are you mining that gold? Are you grabbing just one nugget that is on the surface, or are you going deep into your unique purpose of “why”, the mega source of your gold, the core value of your passion?

Go deep to find your gold!
The biggest gold strike you have defining your story is that one unique core value that creates the biggest emotional response from both yourself and your audience. To find this genuine gold is to find the ONE true purpose of your passion, your reason “why”. There may be many “feature stories” that are smaller gold veins coming from the one big gold strike of your core value. Watch out…the “me too” features or benefits you may be listing are but fools-gold compared to finding the rich real purposeful mother-load value that makes your business and brand unique.

The effects of your golden story of value are substantial…just like the effect of the Gold Rush days that created such great growth. When you mine the gold of your story by telling your story from your one unique core value or passion you can accomplish a great deal of success and growth. The gold in your unique value story will grow:
…..• Aligned partnerships: those venture partners who support you and you support them, sharing like minded strengths and goals
…..• More effective and focused communications: With mining from your one unique value, your passion becomes your source, your mother load to birth all of your communication messages.
…..• Clear internal communication messages: Your internal folks now can have the understanding of the “whys” as well as the “hows” and “whats” of your business. You create a brand message that you can as well as your culture can quickly understand and communicate so your service or product has many “mining team” members creating a gold rush to your product.
…..• More: Gold is powerful, it attracts gold: As Mr. T expresses: “I believe in the Golden Rule – The Man with the Gold…Rules.”  The power of your message when communicated from your “golden rule” attracts the folks who need your valuable services, products, enabling them to fulfill their needs (pretty powerful). You create your own “gold rush” with more reach, more focused (clear!) communications, more loyalties to your true worth. Your brand becomes unique, your gold!

How can you make your story telling golden?
How can you discover, share, and show the gold that is your mountain of authentic value? With audiences now learning from “seeing”…it makes sense to show your ideas in simple quick visual messaging. Turn your stories into golden communications with the universal language of quick sketch visuals!

You can discover your story of gold by brainstorming with quick sketch visual sessions (Sketch Quests) that can also be used to show others your story! Custom (not “stock”) quick focused sketches are a great way to tell your story for your meetings, events, power-point presentations, brainstorming, and ideation sessions. Bring your audience into your story with quick unique sketches that show them what your path of gold looks like so they can benefit and understand your offering of true story gold. Give me a call to get going on producing quick compelling sketch communications.

Would love to help you strike gold and find new ways to mine for your customers, connect with your people… help you communicate your stories, discover your mountain of gold.

Turn your stories into golden communications with quick sketch visuals!

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I’m Paula Brown; Visual Scribe / Feng Shui practitioner / Author / Animal Communicator. I am a visual storyteller showing you how to IGNITE YOUR STORY, YOUR ENERGY, YOUR WELL-BEING for both business and home. My site is: www.chilightful.com Connect on:  LinkedIn, Twitter. and you can “like” my facebook page at: www.facebook.com/ChiLightful