January, 2015
EXPERIENCING MONSTER MARKETING MESSAGES?
Spinning your wheels, not growing revenue or clients, feeling stuck…all signs of your brand and messaging now being an untamed creepy monster. Communications become mega monsters by putting out many different and unfocused brand and marketing messages all at the same time.
A few signs that your brand or marketing message has become an energy-taxing monster:
1. Your brand message has come back to you in ways you do not recognize?
2. You are spending your time “taming” your own brand…redoing messages, fielding confusion from your teams, low message response?
3. Find that your messages are “me too” benefits, just like your competition?
Just ONE focused value (your “heart” value) for brand or communications message can shine clarity to your communications. Monsters happen when many “benefits” that are not your unique value are broadcasted.
Brand Monsters love “benefit” food! You grow a “Brand Monster” by fortifying it with lists of benefits rather than your one-of-a-kind value or essence. Benefits are listings like: bigger, faster, one size fits all, expandable, shrinkable, whiter, brighter…features are not values. Brands become monsters that hide your real magnetic core value by talking “benefits”.
How to tame that Monster (just a beginning!):
1. Find the ONE unique value of your brand and talk this in a consistent manner (Brainstorm, ideation sessions, trust your gut to find your core values).
2. Evolve your brand (visual and copy) to this value, talk and walk this one unique value and leave the “benefit” list to secondary messaging.
3. Meet with your teams, partners, associates and let them know how this value is to be communicated with this new one focus passion that defines your brand.
4. This is your “story”. Get everyone away from the confusion monster, (including your audience) on the same page and SHOW your one focus in all you message with visual storyboarding…over 80% of your audience now learns and “buys in” via visual information.
You can find and show your unique purpose of doing business…that one great value your brand provides your clients via ideation and brainstorming with unique visual sketches and story. Your brand can be big and not a “monster”.
With single focused clarity (visual and copy wise) you can keep that Brand Monster at bay, and keep your clients coming back for more.
I’m Paula Brown; Visual Scribe / Feng Shui practitioner / Author / Animal Communicator. I am a visual storyteller showing you how to IGNITE YOUR STORY, YOUR ENERGY, YOUR WELL-BEING for both business and home. My site is: www.chilightful.com Connect on: LinkedIn, Twitter. and you can “like” my facebook page at: www.facebook.com/ChiLightful
