December, 2014
SAY “YES” TO WHAT MAKES YOU UNIQUE!

How do you show and give value, define your value, your “more”? Most marketing talk about value is summed up by the equation of “Benefits – Cost = Customer Value”. Actually, now it is a LOT more personal than that…if you choose to live or tell your business story in a “conscious” manner!

Take a look at the definition of value: “the regard that something is held to deserve; the importance, worth, or usefulness of something. Or: worth, usefulness, advantage, benefit, gain, profit, good, help, merit, helpfulness, More. I find the word MORE to be the best benefit of value. What is your product or service’s “more” story? How is your story distinct, different than any others’?

For a purpose driven business, what is now called a “conscious” style, value comes directly from the core essence or passion of a leader or business. The inspirational focus of the emotional personality or heart of a business…which is always UNIQUE! This unique quality of “why” is a company’s true value thumbprint.  Combining solid mindful strategies and this unique heart quality or value of “more”, drives success, enthusiasm, determination, trust and loyalties. 

Say a big “YES” to what makes you unique, that is your treasure, your story’s key to success…your focus, your communication key that will attract your audience, your loyal followers.

Price points, “size”, being just like others (but better!), is not your value story. Your unique emotional core, defines your value, that is YOUR big difference, your value story. Write down your biggest “why” to begin finding your most valuable “hows” that others will feel and enjoy aligning with your UNIQUE MORE!

Define, express, build, and profit your value by SHOWING your unique story!

I’m Paula Brown; Visual Scribe / Feng Shui practitioner / Author / Animal Communicator. I am a visual storyteller showing you how to IGNITE YOUR STORY, YOUR ENERGY, YOUR WELL-BEING for both business and home. My site is: www.chilightful.com Connect on:  LinkedIn, Twitter. and you can “like” my facebook page at: www.facebook.com/ChiLightful